If there was ever any doubt, here is the proof . . . .
Check this out
If you have not yet made a change in your strategy, now is the time.
Tuesday, June 24, 2008
Even More Proof That The Internet Is Hurting Traditional Media
Monday, June 9, 2008
Uh oh . . newspapers are making a move . . .
Eric Sass wrote today in MediaDailyNews that the Tribune Company intends to slash editorial content so that their publications maintain a 50/50 advertising to content ratio. Of course this appears to be a cost cutting measure. However . . .
In my humble opinion, people are moving away from newspapers in droves in an attempt to find ad free content. If this is true, INCREASING advertising percentages in newspapers while DECREASING content could be a major catastrophe. This is just an opinion on my part and I am in no position to make any predictions regarding the future.
However, from a personal perspective, this gives me even more reason to shun the daily and go to electronic formats instead to get my information.
Only time will tell . . . .
Tuesday, May 27, 2008
More Bad News For Newspapers And Print Media
Erik Sass, in Media Daily News wrote this morning, and I quote, . . . .
"U.S. marketers say they will be cutting print and boosting online ad spending over the next three years, according to a survey by Eloqua, a Canadian-based company that helps marketers increase lead generation and customer acquisition with integrated campaigns, including online and offline components.
The survey, titled "State of the Marketer" for 2008, asked roughly 200 marketing executives from companies with revenues between $10 million and $500 million about their plans for the future.
Overall, 90% of respondents said they plan to increase online ad spending, and 15% said they would boost it "radically." Seventy-eight percent said they will increase spending on social media, 74% on email campaigns, and 65% on mobile texting.
In part, respondents said the move to digital media is driven by increased pressure for accountability in marketing by the rest of their organizations, with 86% saying corporate pressure has increased over the last three years.
The outlook for offline media isn't as promising, with print media taking the punches. Fifty-five percent of the marketers surveyed said they anticipate spending less on print advertising in three years. The Eloqua study did not specify newspapers, magazines or both."
The article is here:
http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=83381&Nid=43132&p=932294
Thursday, April 24, 2008
We Have Come Full Circle At Last
I saw an interesting study today that confirms what, up to this point, was a suspicion for me. I knew in my heart this was happening but could find no proof sources. Now at last there is a proof source. Newspaper ads still work. They are not quite dead yet. The key is to tie the ad into your Internet site. Most people do this anyway. But the question was, can we prove that this increases sales? Check out this article . . . .
http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=81286&Nid=41945&p=932294
There at last is the verifiable proof.
Saturday, April 5, 2008
Get Booked On Radio
Mark Kaye is offering a teleseminar that may interest many of you.
Mark is offering a money-back guarantee if you are not satisfied with the information he will be providing here. Mark produces results and he certainly has the experience. I recommend you take a serious look at the seminar here if radio or tv is a part of your marketing plan!
Sunday, March 9, 2008
A Change Of Pace
Rather than post 7 pages of text here, this week I invite you to download a free copy of a new, mini-Ebook just posted at the Free Publicity Focus Group website:
http://www.freepublicitygroup.com
The Ebook is entitled 'The New Marketing and Publicity Rules". It is located in the free section on the left menu.
Enjoy . . .
Don McCauley
Free Publicity Focus Group
Performance Based Marketing and Publicity
http://www.freepublicitygroup.com
http://freepublicitypro.blogspot.com
Sunday, February 24, 2008
Creating Publicity Through Writing For Publication - Part Two
Here are the specific steps to landing writing gigs (and getting a great deal of free advertising and publicity) with small, local publications . . .
Step One
Find a small, local publication and offer to contribute articles or local area specific pieces. Show them samples. Establish the fact that you are a published author and can provide quality content for their magazine or newspaper (small weekly community newspapers are best for this). Contribute in trade for a blurb or for ad space.
Step Two
Write for a period of time. Establish yourself. Get comfortable with the process. Naturally you will want to keep in close contact with the editor of the publication. Solicit feedback, but don’t be a pest. Be professional in your approach.
Step Three
After establishing your credibility with the public and with the editor of the publication, ask the editor of this single publication if he or she would be willing to provide a quick reference for you. Don’t insist. Again, be professional.
Step Four
Now you know somebody. Contact other small publications and offer to contribute to their publication. You can now provide samples of your work from a PUBLICATION SIMILAR to their own, and you now have a reference from an editor. You now know somebody. Somebody in the field. Somebody who is willing to vouch for you. People only do business with people they trust.
This may take some time. Expand your horizons are far as you can and still be comfortable.
Step Five
Continue doing this and build a resume. Take on as many of these small publications as you can reasonably handle. Every one of them is providing free ad space for you. Work your way up to the larger publications. It IS best to start with small publications if you have not done this before. Once you feel comfortable with ‘writing on a deadline’, move up to those larger publications.
Nothing will get you booted faster than missing a deadline! Make certain you are capable of making those deadlines. If you miss your deadline you leave that publication in a real bind, especially the smaller pubs. This is very important. However, if you get booted from a small publication the pain will be far less than getting the ax from a larger, more widely read publication.
Step Six
Continue this until you are fabulously rich and extremely famous. The next time you are on the Oprah Winfrey Show, please be certain to mention me. My last name is spelled “M-C-C-A-U-L-E-Y”
Seriously, though, this is a fantastic tool for indirectly marketing your book or business in the public arena. And it keeps you sharp. Many writers dream of making a living writing. Very few actually achieve the goal. This is simply because they are writers, not marketers.
However, you are fast becoming a marketer.
BTW, I have just created a new e-book entitled 'The Greatest Marketing Tool Ever Created'. It is located in the free section of the Free Publicity Focus Group site at http://www.freepublicitygroup.com . This tool, used properly, holds the potential to forever change your marketing life! Enjoy . . .
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