The large US newspapers are getting hit very hard. Check it out . . . .
http://www.mediapost.com/publications/?fa=Articles.san&s=86831&Nid=45201&p=932294
I believe a bit of clarification is in order here. I still recommend LOCAL newspapers, if advertising is your thing, in that the local rags generally have a very loyal readership. However, many of these smaller papers are owned by the big boys. Two of our local newspapers are feeling this crunch from the trickle-down, the other two are not.
Both categories will suffer to varying degrees from Internet competition however. Local papers will continue to be a good resource for local awareness advertising if your target market is age 50+.
Friday, July 18, 2008
Midsummer Massacre? A Bloodbath?
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