Stupid Marketing Tricks Part VIII - The Cleaver Advertising Agency

Today is Hugh Beaumont's birthday (the actor who played the Beaver's father). Yesterday I was accused of 'spamming' because I mentioned my website address in a post on a discussion group for crying out loud. I also signed up for yet another social networking site. Now, you might ask, how do all of these things tie together in my own mind? In answer, I offer the following.

Stupid Marketing Tricks - Part VIII - The Cleaver Advertising Agency

Newspaper, radio, tv and magazines are suffering massive meltdowns. The revenue is drying up. The publishing business is not far behind. Why is this so? I call it the 'Ward Cleaver Syndrome'.

Back in the late 50's and early 60's print media used to run ads that featured Dad sitting at the head of the dinner table, dressed in a crisp white shirt and skinny tie and smoking his pipe, smiling cluelessly. Mom was always serving up something like a perfectly cooked turkey in her beehive hairdo and A-frame dress, while the kids sat in their plaid shirts, buttoned up completely to the top, with a napkin sticking out of the top, sprouting their cowlicks proudly and licking their little chops. The background was normally greenish and the headline was always shouting something like 'My Family Deserves Only The Best!'

This is the year 2009. Those days are gone. However, the people who created those ads are not. And, unfortunately, many of them still want to run things.

When I listen to or read some of the rants, wails and comments of the big dogs in these industries, I get the impression that they are most likely sitting in a 50's style backyard bomb-shelter, typing it out on a Royal typewriter, or perhaps broadcasting their message using a tube style ham radio. ('Gee Beav, I guess things are changin' huh?')

Not in their world. In this, the real world.

Marketing is now 'social' in nature. 'Social' is a term that loosely means 'NO GATEKEEPERS'. It is a free exchange of ideas and information. As I have mentioned hundreds of times, you, as an individual, are on a completely level playing field against corporations that have millions in their advertising budget. You are equal. This is fantastic news for you. This is bad news for them.

This opens up a whole new can of worms, filled with both good worms and bad worms. China be damned - the Internet is all about free people and free exchange. Some of the newspapers, magazines, radio and television moguls don't like the free exchange of information. Free exchange means they have nothing to sell. Bloggers can now destroy companies. Google and Amazon are making their moves to take over the world. Blah, blah, blah.

It is only the Cleavers of the world who are getting upset, because their tightly controlled little world is crashing down. You can hear the desperation in every word they speak. The fear is as thick as the maple syrup on Mrs. Cleaver's pancakes. They are losing their control.

As a marketer in the year 2009, you can now take your message directly to your buyer. No advertising necessary. No regulation imposed. Do as you please. The market itself will determine your fate, not some editor or some publisher or some other myopic, self righteous judge of what the public may have or have not.

The field of book publishing is trying desperately to adapt. However, like everyone else, as a group they have no idea which direction to take. Unfortunately most of those in power have a June Cleaver 'The Internet - isn't that nice, dear!' kind of mindset. Too late for many of them. Many of the publishing companies appear to be more interested in FIGHTING the changes than they are in MONETIZING these positive changes. In a social environment, they will lose.

The Color Computer is gone. 8 tracks and CB radios are no more. Neither is it necessary to play by any set of rules given by any organization with Mr. Cleaver at the helm. Don't get me wrong. Beaver Cleaver's dad was a really nice guy. However, today, Mr. Cleaver would be merely clueless and completely out of touch. Try though he might, he could no longer control anything, for the world will have passed him by.

Google is not destroying any newspaper, radio, tv, magazine or publishing company. The market itself is determining that these things are no longer relevant to any degree and therefore, they will not survive in their present form.

If you are still using marketing strategies from the 1990's and before, you will not be attacked. No one will tell you. Instead, you will simply be politely ignored. Then, much like Ward, June, Beaver and Wally, you will be forgotten.

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Social Multi-Media Press Release Has Arrived

The Social Multi-Media Release has arrived - bigtime.

Now, simply by using this form of release, in addition to your traditional press releases, you can not only get the word out to traditional media (newspaper, magazine, radio, tv, etc) but can also get it out to technorati, facebook, linkedin and also social bookmarking sites such as digg, delicious, etc. Using both allows you to cover nearly the entire spectrum of publicity resources.

In addition you can embed audio, video - whatever you can imagine. The end result is a multi-media experience that covers all the bases. I posted a full article on this at http://www.freepublicitygroup.com/ArticleEndOfAnEra.pdf

Later this morning I will post a sample here on this blog and will continue to do so from time to time.

More at http://www.freepublicitygroup.com

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Free Publicity Focus Group Announces New Web 2.0 Press Release Services

[December 4, 2008 - Holden Beach, NC] The Free Publicity Focus Group today announced a new press release service. Dubbed the 'Web 2.0 media release', this service takes advantage of the power of audio, video, social bookmarking, and a host of other features not available through the traditional press release model.

'It is a model for both the present and for the future,' stated Don McCauley, founder and facilitator of the Free Publicity Focus Group, 'and frankly, the time for a service such as this came a long time ago. It is evident that the traditional release, though still viable in many respects, is quickly being surpassed. Historically, the ability to get that release into the hands of the public has represented a challenge, due to the fact that traditional print media is limited in regards to space, and traditional electronic media is limited in regards to available time. The need to incorporate 'direct-to-the-consumer' news releases has not only become necessary - one could say it has become urgent. Current Internet technology makes this very easy to accomplish.'

The Web 2.0 media release incorporates resources that are simply not available in traditional news releases. These include, but are not limited to:

* Graphics
* Social Bookmarking Tools
* Audio
* Video
* Links
* Referral Tools

and a host of other resources. In addition to the social bookmarking aspects of this style of media release, these releases can also be highly ranked by search engines such as Google and Yahoo. Links to media sites, such as YouTube, allows for a single release to serve as a media experience, rather than a potentially boring, flat text file.

'Assuming the release is properly structured, i.e. keyword and search engine optimized', stated Mr. McCauley, 'this style of release can also serve to drive the release and the information to the top of these search engines. That fact, combined with the power inherent in presenting the information in audio and video formats, makes this style of release both an informational tool and a very powerful, direct-to-consumer marketing tool. The days of struggling to get a single release printed in a newspaper or magazine in a single market are quickly passing into obscurity.'

In addition, the ease of bookmarking the release on social marketing sites adds the potential for making the release a viral marketing tool through the utilization of tell a friend links and other information sharing tools.

A sample of the Web 2.0 press release can be seen at http://www.freepublicitygroup.com/pressrelease_web2.0.html. For more information, including options and price quotes, contact Don McCauley at the Free Publicity Focus Group by email at don@freepublicitygroup.com, or call 910-842-9248.

The Free Publicity Focus Group specializes in demonstrating how anyone can build a massive marketing and publicity campaign for little or no money. The Free Publicity Focus group brings 30 years of marketing experience to the table for their clients. Services include, but are not limited to publicity and /advertising strategy analysis, marketing plan development, campaign development, website services, traditional and web based publicity services and a host of other services.

The above release details something I've been meaning to do for a long time now. I have finally decided to offer this service because, as I see it, if you are not using a 2.0 media release in addition to the other tools in your bag of marketing tricks, that WOULD be a stupid marketing trick . . .

More at http://www.freepublicitygroup.com

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Stupid Marketing Tricks - Part V

Thus far, in our quest to build a realistic marketing plan that produces results, we have done some homework and some legwork and have answered the first two questions:

1. IS THERE a market for my product? (do people need this product or service) AND
2. HOW MANY people feel they want or need my product or service?

These are but 2 of the most important questions you must ask before beginning to develop the plan. The next question is equally, if not more important. It is:

3. WHO ARE these people?

Now anytime we discuss marketing on the Internet, the subject of getting traffic comes up. Everybody wants traffic to their site. Everyone wants lots of traffic to their site. This is foolishness.

I have 2nd page placement on Google for my very generic search terms. First page on Yahoo. Does this get me traffic? Yes. Is it the traffic I want? In most cases, no.

What I get is the tire-kickers. I don't want tire-kickers. I want people who are

a. sincerely interested in marketing their product
b. are willing to do the work necessary to be successful
c. are willing to invest the time, money and effort to be successful
d. are willing to step back and do it the right way
e. have set specific goals by which they will measure success
f. are realistic in their approach and in their expectations
g. will not give up easily
h. understand that marketing is a numbers game and will play the game by the numbers
i. are willing to allow the real numbers to drive the plan, resulting in success
j. are willing to change the plan when market factors change

Unfortunately, what I often get is that person who is looking for the easy, get rich quick method of selling a product or service. These are the wannabe marketing rock stars (read 'failures'). Or I get the person who wants to pick my brain for hours for free. I turn down nine of these people for every one I accept. In short, I rely on the traffic to create leads, not sales.

Internet marketing works exactly the same as marketing in the real world. The game is simply bigger. Bigger offers much more opportunity, but also much more competition. The process of selling on the Internet, therefore, requires that you create a much tighter, more restrictive definition of your niche.

Here is a silly example. Imagine that you have a store in a mall. You sell skateboards. Now, who would you rather have in your store:

100 people age 65 and above OR
5 people age 14?

Certainly, the 5 people age 14. These are your real potential customers. They buy skateboards. Hardly anyone over 65 will buy a skateboard, unless they are buying it for someone age 14. 'Nuff said.

In the world of Internet marketing, you must imagine, however, that your store is located in a mall that contains several MILLION other stores. That changes the game in a major way. How will you set your storefront apart from the millions of other stores in that mall?

By defining your niche.

You must now define very clearly WHO that potential customer might be. Let's draw a picture of your first niche customer or client. Who is that person?

Gender?

Income Level?

Age?

Occupation?

Education?

Geographic region?

Lifestyle?

Purchasing characteristics?

What is the hot button for the person who fits this profile?

Why does this person feel they need or want what you have to offer?

What benefit (not feature) does your product offer to satisfy that need or want?

CAUTION - Don't feel that you must draw just one profile. You can draw as many as you like. For instance, if your answer to gender is both 'male' and 'female', continue through the rest of the questions for just 'male', and then repeat all the questions for female. You now have two profiles. You will want to do this because you will create one message for 'male, age 25-35' and another for 'female, age 25-35'. You will create a different message for each profile and will most likely want to create a different landing page for each profile on your site.

What will motivate the female age 25 is not necessarily what will motivate the male age 25.

When defining your niche, don't use an ax - use a scalpel.

Creating a single 'one size fits all' message for ALL your potential customers or clients could be said to be a VERY stupid marketing trick.

More at http://www.freepublicitygroup.com

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Stupid Marketing Tricks - Part I

Now don't laugh . . .

Being a marketing consultant, I spend my day talking to people who are having a hard time selling their product or service. It seems to me that there is no end to the number of people who are experiencing this difficulty.

This week, I heard a story from one such person. This person could not understand what might be wrong. According to her, she had done everything exactly right. She posted a very long list of all the things she had done, from the development of the marketing plan, to advertising, publicity, blogs, seo work, newsletters - the list went on and on and on and on.

She could not understand, having done everything a human could possibly do to market her product, why the sales were not happening. The answer seemed very simple to me.

So, here is a question.

Who buys medicine?

Really - answer the question - who buys medicine?

Answer?

Sick people, obviously.

People can be sick. Or they can believe they are sick.

If they are not sick, or do not believe the are sick, they will not buy medicine.

Why make such a silly pronouncement?

It is an unfortunate fact that unsuccessful marketers concentrate on the benefits of their product or on the strength of their marketing efforts. They believe people will buy actually their product on the strength of the benefits it offers, or on the basis of a marketing plan based on fantasy. Benefits are important certainly. This is true. However, this is not what sells products (or medicine for that matter).

What sells medicine is the fact that there are enough buyers who are either sick, or believe themselves to be sick.

Again, this seems silly, but this makes a very important point. That point is this:

You can do everything right - perfectly right down to the last detail. However, if there are no sick people, or no people who believe they are sick, no one will buy your medicine. Ever.

The very first question you must ask, before even considering developing, creating or taking a product to market is whether or not there is a market for the product.

IS THERE a REAL market for this product? And precisely how big is that market?

Don't laugh. Hardly anyone thinks of this question before jumping into the market. This is why many fail.

I read hundreds of marketing plans every year. I even have a form I have people fill out before we talk. One of the very first questions asked on the form is 'If everyone who COULD buy your product DID buy your product, how many sales would you make?'

This is another silly question. However, without a doubt, it is the MOST important question.

Very few people can answer it. Nine times out of ten the answer is either 'I don't know' or 'Everyone!'. Both answers are completely wrong.

You have a great product or service. It does great things or provides benefits you feel people need. However, you must ask yourself if THOSE PEOPLE believe they need it. If not, you would be stupid to spend the time, money and effort to try to sell them something they simply will not buy.

Let's cover that again. People will only buy your product if they believe they need it.

If they do not believe they need it, they will not buy it. (Please note that I said 'believe' they need it).

The Internet is many things - however it is primarily marketplace where people go to find something they already know they need. Few people log on thinking "Today I will buy something. I don't know what I will buy. I just want to buy anything. I will look around until I find something to buy."

No indeed. People log on thinking "I need X. I will find the right X at the right price and I will purchase that X."

Throughout the coming weeks I will demonstrate how to begin to build a valid, realistic and working marketing plan - one that may actually make you money. So, before the next post, I will ask you to answer several questions:

1. HOW MANY people NEED your product or service. This requires a numeric answer, not 'everybody' or 'anybody' or 'a lot of people'. Give me an actual number here.

2. Now, prove it. Show me the studies or survey results.

If you can't answer with a number derived from studies or survey results, you are only fooling yourself or being overly optimistic.

I almost said 'You might be a stupid marketer IF . . . ' but I won't. That's already been done.

More at the Free Publicity Focus Group (http://www.freepublicitygroup.com )

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Some Marketers Just Don't Get It - Part IV

In the last few posts I have discussed the fact that, to become a successful marketer, you must think like a leader, as your communication will flow from your perception of yourself. I also mentioned that a key component in this is that you learn to provide good content to your potential clients or customers, as this is what they desire.

Have you ever signed up for a newsletter? If so, I think you will agree with me that there are basically two types:

In the first, which I shall call Style One, we are pleased to receive a flow of information we both need and desire. Normally, these types of newsletters will start by quoting a recent report or study ie 'XYZ Special Report - Recent Study Shows More Seniors Going Online'. Then, we are presented with perhaps the facts or reports that give us the details. Finally perhaps, we are told why this is important to our business. And then, at the end, we are told that XYZ is a leader in developing effective email strategies.

Style Two is decidedly different. It goes a little something like this -

"Don - NEWS FOR YOU! More seniors are going online! YOU NEED THIS REPORT NOW! Special Discount Pricing FOR MEMBERS ONLY!'

Hmmm. Now, which of these two do you believe will catch my attention, assuming I am a real businessman (with a marketing budget) interested in creating a successful business that involves email marketing?

Style One demonstrates the potential for thoughtful analysis, real facts and rock solid information. Style Two sounds like it was written by a carnival huckster.

Now we must ask the real question. Whom do you trust? The businessperson who provided the information in Style One, or the shady character that jammed Style Two down our throats?

Credibility is key. You will never succeed in marketing without it.

I asked you to think of yourself as a teacher. Now I will ask you to imagine yourself as a consultant.

It is said that consultants make the big money. Why is this so? It is because they provide facts and proven strategies - impartial information.

Real leaders - teachers and/or consultants - do not use these styles of communication. They impress us with the fact that they are credible and really have the best interests of others at heart.

Likewise, nothing impresses me more than a marketer who will admit his competition is also quite good at what they do. This creates a level of credibility in my mind that can be produced in no other way. This shows honesty.

You are a good businessperson. This does not necessarily make your competition 'bad'. If you say this, you will totally lose your credibility. If you even hint at this, you will lose some credibility. A real consultant, real teachers, know that they are not the only ones on the planet with good ideas, theories, methods or techniques.

When learning to create free advertising and publicity, one need only to stop thinking like a marketer and to start thinking like a publicist. Likewise, to become a really successful marketer, one need only to stop thinking like a marketer and start thinking like a consultant.

The whole timbre of the communication offered will change. Others will perceive you in a whole new light. Likewise, YOU will perceive you in a whole new light.

Teachers and consultant are perceived to be leaders. That perception - being perceived as a leader - will cause your sales to soar.

Imagine for a moment that Albert Einstein, after developing the Theory of Relativity, had put out an email to his constituents:

"Don! You Gotta See This! I have developed an entirely NEW, secret Theory of Relativity! I am offering this report to only a very SELECT group of people. You need to HURRY as they are going fast! The price, now just $97, will most likely be raised to $147 very soon. GET IT TODAY!!!!!"

Testimonial " Albert, you are right on the money with this one! This has provided me with everything I need to know to build a rocket ship! Everyone needs this report! Thank you, thank you, thank you!"

"Order my 'Secrets To Relativity' Report today and I'll throw in bonuses worth over $4900! Blah Blah Blah"

Now, would we have put any faith in what he said about the Theory of Relativity? No. Neither will anyone put any faith in what you say if you use this type of communication. This type of communication puts you in that carnival huckster category (in the perception of real business people) in nearly every case.

It goes without saying that, if you wish to market anything successfully, you must become a valued, credible resource to your potential clients or customers. You must become a leader. In your own mind. First.

And then you must speak like a leader . . .

More at http://www.freepublicitygroup.com

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Some Marketers Just Don't Get It - Part II

I mentioned that the key, the Holy Grail, the single factor that will determine your success or failure in marketing your product or service, more than any other factor, is your ability to create relationships with your potential customers or clients. Real relationships.

No, I am not talking about one of those long distance, auto-responder kind of relationships. I AM talking about REAL relationships that are built on trust, effective communication and are mutually beneficial.

I would like to try a very brief project now. Please complete this before you continue reading. Ready?

Please write down the names of 3 businesses that are just like your business. Write the names of 3 companies or people who do what you do, in the same way you do it. Do this before reading on . . . .

I'll wait . . .

Got it? Good.

Can't think of three? That's fine. Now you can continue reading.

If you managed to think of 3 businesses like your own, you get an F.

If you could not think of a single business like yours, you get an A+.

The first step in creating a relationship that will produce new clients/customers is to differentiate yourself from your competition ENTIRELY. You must claim a position that is uniquely yours. This is basic branding and positioning.

If you want to experience mediocrity, simply do what has made others successful. That is the sure road to eventual failure. This, unfortunately, is the road most marketers take, as it is the easy road.

Your situation is completely unique. Copying someone else's methodology is akin to wearing someone else's eyeglasses. You might be able to see, but you will not see well.

It goes without saying that, if you wish to achieve stellar success, you must be perceived to be at the very top of the proverbial food chain. You must be not just A leader, but THE leader.

But how, I hear you asking, can I be the leader when I am currently located at the bottom of the damned chain?

The answer, so elusive to those new to marketing, is this:

Simply assume the lead.

Imagine for a moment that you are, really are, the leader in your industry. Imagine that your company sits at the very top of this chain. Vividly imagine this for just a moment in your mind. Now ask yourself:

What would the leader in this industry do today?

What would the leader in this industry be thinking today?

What decisions would the leader in this industry make today?

What beliefs would the leader of this industry hold?

And, most importantly, if you were the leader of this industry - if this were true - what would you say to others?

Now, say it.

You must learn to act, think, decide, believe and speak like THE leader in your industry. When others hear what you have to say, whether that be on your website, in your articles, in your posts or on your blog, they will recognize clearly the fact that you ARE the leader.

It is vital to your success that you change your perception of yourself first. Changing your perception of yourself will change your style of communication completely. It is this style of communication that will draw customers and clients to you, more than any other factor.

When you are perceived to be the leader by others, people will come in droves and will very much want to create those relationships with you. People do not want to associate with mediocrity or middle of the road success.

Think about this. What communication style attracts you? Suppose you are seeking good advice about a business project. Which of these two people would you have a tendency to believe?

Person A: "I tried a few things, and I think this might work . . "

Or

Person B: "This is precisely what you need to do today . . . "

When you are perceived to be at the top, they will come to you.

Those relationships will never be formed unless you - YOU - perceive yourself to be the leader and know that you are worthy OF those relationships.

This is the primary step. This is Psychology 101. This is NLP Modeling in its most basic form.

Take a moment today to think about those you perceive to be the leaders in your field; those you wish to emulate. Now ask yourself - Are they mediocre? Do they apologize and/or argue? Do they waffle? Or do they speak with absolute confidence and authority?

Leaders do not follow. Leaders lead. You must do the same if you wish to experience the same success. Do not copy the leader. That will make you a follower. Lead.

In the old days, the saying was 'Build it, and they will come.' In this new marketing model, the saying has become 'Build YOU, and they will come.' You see, in this new model, leadership is no longer defined by an established brand name. The old school, lumbering big boys on the block can no longer stand solely on their reputation.

In the Internet free market model, everyone is equal. Leadership is now taken by those who are on the cutting edge of thought - not past leadership or reputation. It is not based on yesterday's success. It is built upon the ability to think forward. Those who look to the future, not to the 'this is the way it's always been done' past, will lead.

In reality, you may not be the leader. However, this is the chicken or the egg theory. To become the leader, you must first believe yourself to be the leader.

Assuming the leadership role in your own mind will not actually make you the leader. However, when you take on the leadership role in your own mind, every aspect of the way you approach your business will change. But what will happen immediately is that your communication style will change completely. You will speak with the authority that comes from confidence in yourself and confidence in your ideas.

Only then will you be able to build relationships built on trust.

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Some Marketers Just Don't Get It

Ok, I will jump right in and say it.

Advertising is dead. Or nearly so.

Certainly, in the world of e-commerce, I would go so far and be so brave as to say that nearly any money spent on advertising is wasted money. Yes, it can create some awareness. It seldom creates direct sales.

There. I said it.

Look, in days gone by, people bought ads. Ads were designed to draw attention. The attention was drawn away from something the buyer wanted to do (watch a tv show, read news, etc) and presented the potential buyer with a sales message. This is interruptive. People simply don't want to hear a message that is shoved in their face while they are trying to pay attention to something else.

Again, those of you who know me know that I state that this is like shoving a hook into a fish's mouth and trying to make it bite. This does not work with fish. It does not work with people.

People have really come to associate advertising, any advertising, with spam - unwanted messages from someone they don't know and most likely don't wish to know.

In a manner of speaking, the Internet has destroyed the effectiveness of advertising. The Internet is content. People go to the Internet to get that content. They want free content. Listen and see if you can see the sense in what I am saying here.

Inexperienced marketers make the mistake of trying to CREATE interest in a product through advertising. This will never work. Ever. If I am in a hardware store shopping for a hammer, and someone shoves a flyer in my hand detailing all the benefits of using a screwdriver, I will ignore it. I will trash it. More importantly, I will resent the intrusion. You cannot CREATE interest. In this case, I want a hammer, not a stupid screwdriver.

However, if I am looking for that hammer, and some older dude at the end of the aisle starts telling me about the benefits of a new cutting edge type of hammer, and all that it did for him, I will be very interested. That, in a few sentences, is the primary difference between the Internet and traditional advertising.

People who are searching the Internet, googling about for this or that, are there because they are ALREADY interested. There is no need whatsoever to engage in a futile attempt to CREATE interest, or to try to get them to change their mind about what might hold interest for them. This is a waste of time and money. Yes, some people will look - about 1/2 of 1%, on the average. Is this effective? No. Is this expensive? Yes. Advertising is a component of marketing that is expensive and produces few results.

As a member of the Internet community, if I want a hammer, the first thing I will do is google the word 'hammer'. I am interested in hammers. What I have just done is SEARCHED. Next, I will be presented with a list of sites that contain content having to do with hammers. Now, I have moved from SEARCHING to BROWSING.

Therefore, if you are selling hammers on the Internet (and assuming that people are searching for hammers on the Internet), the key to success now is to create the impression that YOU are the leading expert in the field of say, hammers. How is this accomplished? Informative content. This is why informative websites work. This is why blogs work. This is why social sites work. Content is king.

Most likely I will ignore the hammer ads for now, however, because I know these people are attempting to sell me a hammer now. I am not ready to buy a hammer . . . yet. I want to know what is available, I want to know my choices, I want to know the cost and I want to know what others think about the different types of hammers available. I am browsing for informative content.

Others will be posting what they think. I will explore the advice they give. Now, we come to the good part . . .

All successful marketers know that the number one, all time winner in the results race is relational based marketing - word of mouth. You tell a friend about something you like. That friend tells his/her friends. Referrals are pre-sold gold to the marketer. Relation based marketing works like nothing else ever has, or ever will. It's money in the bank. If one friend tells another that you know what you're talking about, and that you provide good informative content, friend number two is gonna show up, guaranteed.

Notice that I said 'good content'. Not 'good sales pitch'.

Advertising is akin to shoving a hook into a fish's mouth. Publicity is akin to dropping a bait and wiggling it. If hungry, the fish will bite.

Relational marketing, on the other hand is one hungry fish looking at another hungry fish and saying to it's friends 'pssst . . . . come over here. This is really good!"

This is why it works so well. This is why it works better than any other strategy. This is why those who keep this in mind at all times are successful, regardless of the product or service they might be hoping to market. If you can impress others with your knowledge, and they in turn tell their friends or associates, they will come in droves. Learn how to create relationships like this and you simply cannot fail. They psychology of this has been proven time and time again. Give people what they want and they will tell their friends. No blatant advertising method can provide this. This is no comparison between the two.

So how do you get other people to tell other people? This is what I'll be covering over the coming posts - word of mouth marketing on steroids.

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