If there was ever any doubt, here is the proof . . . .
Check this out
If you have not yet made a change in your strategy, now is the time.
Tuesday, June 24, 2008
Even More Proof That The Internet Is Hurting Traditional Media
Monday, June 9, 2008
Uh oh . . newspapers are making a move . . .
Eric Sass wrote today in MediaDailyNews that the Tribune Company intends to slash editorial content so that their publications maintain a 50/50 advertising to content ratio. Of course this appears to be a cost cutting measure. However . . .
In my humble opinion, people are moving away from newspapers in droves in an attempt to find ad free content. If this is true, INCREASING advertising percentages in newspapers while DECREASING content could be a major catastrophe. This is just an opinion on my part and I am in no position to make any predictions regarding the future.
However, from a personal perspective, this gives me even more reason to shun the daily and go to electronic formats instead to get my information.
Only time will tell . . . .
Subscribe to:
Posts (Atom)
Posts
