Free Advertising VS Free Publicity

This blog will demonstrate how anyone can create a massive publicity / advertising campaign using free publicity tools and techniques. Further information and free articles can be found at the Free Publicity Focus Group website at www.freepublicitygroup.com.

Were I able to impress a single fact upon the mind of anyone wishing to be successful in selling any product or service in the marketplace, that fact would be this:

Free publicity is the singular key to marketing success. Regardless of the product or service you are attempting to market, this is fact.

You are really up against it when you look at the sheer numbers of competitors for that sales dollar YOU are trying to get your hands on.

Little ol' you, with your little ol' computer, will be competing with corporations who spend millions of dollars per year to advertise and market the exact same product you might be selling.

You will never be able to outspend them.

The corps employ buildings full of experienced salespeople and marketers.

You will not be able to outwork them.

They have roomfuls of analyists on board whose function is to get market share. They have the connections. They have the experience. They have the systems. They have the procedures. They have the contracts in place. Forget it.

You will never be able to outmarket them.

But you, with the help of that single computer and some good information, it is possible that you can . . .

out-think them.

The Internet brings an entirely new opportunity to the small to mid-size marketer, in that it is no longer necessary to follow traditional METHODS to achieve success. It is no longer required that one jump through the well established hoops to achieve the goal. The Internet allows the marketer to go directly to the consumer. We all know this. This is good news. However, there is another even more important problem here.

The Internet is unregulated. This can work greatly in your favor. Or it can kill your efforts.

Any 10 year old on the planet with an html editor can set himself up to look like a major international corporation and offer to sell you products and services. If there is one point I wish to make here it is that most of the methodologies and marketing 'information' you will encounter on the Internet is, in a word, bullshit.

Everybody it seems has the latest, greatest idea. Everyone will show you charts and graphs and numbers and supposed facts in an attempt to lure you in. You may fall for this because you are inexperienced. You may fall for this because it seems so logical. You may fall for this for any number of reasons. In any case, you are, quite simply,

falling for it.

If you really wish to achieve the all-new American dream, the dream of making a really good living while sitting in the comfort of your home or virtual office. you will need to be armed with FACTS.

The FACTS are what I am going to give you here. Here is Fact 1:

If you can create massive amounts of free publicity through TRADITIONAL, well established and acceptable channels, your IMMEDIATE and LONG TERM success is virtually guaranteed. If you cannot, you will fall short of the goal. Period.

Oh yes, granted, you will make SOME sales using the homespun techniques of the 10 year old in Idaho, or the guy who made a hundred sales in a day using some sales letter he sent out to his opt-in marketing list he bought from someone else. No offense here to anyone. Everyone is doing the best they can do using what they have. You can experience a little success using these methods and ideas. But you will never achieve true, long lasting success.

To achieve that goal, you will need to play with the big boys. And you will need to learn to out-think them. You will need to learn how to steal their thunder.

You can ride on the coat-tails of those who have developed these channels and take advantage of their work. You can use the ESTABLISHED channels in creative ways. Wouldn't it be wonderful if the newspaper ran a story on you that was picked up by the wire services and ended up running all over the country? For FREE? How about radio? TV perhaps?

The old, established marketing channels are old and established because they work. They work extremely well.

Guess what?

You do not have to spend $500 to buy a newspaper ad. You can have it for free.
You do not need to spend $275 for a 30 second spot on TV. You can have it for free.

You CAN do this. Believe it or not, armed with the FACTS, it is far easier than you think.

Free Publicity = Free Advertising. Publicity is not advertising per se, as publicity can be positive OR negative. So let's restate this by saying:

Free POSITIVE Publicity CREATES Free Advertising. Massive amounts of it. No cost basis whatsoever.

And so now I will present you with Fact 2. You will want to memorize this one.

To create massive amounts of free publicity (aka free advertising), you need simply to:

Start thinking like a publicist.

For a publicist is nothing more than a master of creating . . . you guessed it

Free publicity.

More at Free Publicity Focus Group