Thursday, April 24, 2008

We Have Come Full Circle At Last

I saw an interesting study today that confirms what, up to this point, was a suspicion for me. I knew in my heart this was happening but could find no proof sources. Now at last there is a proof source. Newspaper ads still work. They are not quite dead yet. The key is to tie the ad into your Internet site. Most people do this anyway. But the question was, can we prove that this increases sales? Check out this article . . . .

http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=81286&Nid=41945&p=932294

There at last is the verifiable proof.

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